As a business owner, you know that one of the keys to a successful year is promoting your business. No matter what size your business is, marketing and promotion need to be addressed. Marketing has become a daunting task with the increasing number of online start-up businesses. And now, along with the traditional offline marketing methods, there are many online marketing tools and methods available.Online Marketing is also known as Internet Advertising, web marketing, web advertising or e-marketing.There are many benefits to marketing your business online. Here are a few.Lowering Your CostsA recent eMarketer article sites that “in the wake of the global economic downturn, marketers worldwide are shifting more of their budgets into cheaper, more-measurable categories. In most cases, that means online.”Your marketing budget is only so big and online marketing can stretch it even farther for you. TV and radio spots are expensive, printing costs for corporate and product brochures are expensive and traditional mailings cost not only in materials and postage, but deplete the environment as well. Why not direct potential customers to your website for information on products and services? Your website is your brochure, a marketing tool available 24 hours a day to prospective customers. Your revenue potential will increase while your costs diminish.Offline marketing ads for newspapers, TV and radio are for a limited time and you pay for the time slot and space. In online marketing, your ads potentially can stay up longer and over time you end up paying less. Using article marketing, you could either write an article yourself or pay someone else to write it. When that article is distributed online, it stays on the Internet for many years. For a small cost, you’ve placed a marketing proposition that stays around indefinitely pointing potential customers to your website and your products and services.Compared to traditional marketing or telemarketing, email marketing costs very little. These targeted messages will go directly into the homes and offices of your potential or existing customers.Reaching a Larger Market and a Targeted MarketThe Internet allows people from all over the world to do business with each other.From another recent eMarketer article, in 2009, more than 65% of Americans are Internet users. They’re not only checking e-mail and Twittering, they are shopping for products and services.With traditional media, your ads are restricted to a specific location for a limited time. When you promote your business online, you reach a larger audience than you would ever be able to reach otherwise since your marketing activity is not restricted by location. More potential customers always equal more sales opportunities.Online marketing allows you to target specific demographics such as age, location, gender and income levels and in many cases allows you to track the behaviors of these groups as they interact with your online marketing.It can also bring a branding campaign to life in a new way. This unique consumer interaction with your brand can leverage emotional links to your brand. Instead of a brand talking to a customer, your customer can interact with and experience your brand. This is intelligent brand marketing. You can influence people at the perfect time – their time, right when they are looking for information, comparison shopping and possibly buying.Flexibility and Tangible TrackingOnline marketing can include email, newsletters, blogs, microblogs, podcasts, video and social media sites. All of these outlets have the ability to be flexible. An ad placed in a magazine or newspaper can’t be changed until the next submission. With online marketing you’ll know very quickly if a campaign is working and you can change wording or graphics and adapt product information to match changing market conditions.The Internet also removes any guesswork from measuring campaign results. Using web analytics you can measure the number of visitors that a campaign brings to your website, how long they stay and the average number of pages they visit. This important information along with the flexibility, allows you to improve the conversion of your campaign and to increase your return on investment.Instant Conversion AbilityOnline marketing allows you to convert a shopper to a customer instantly. A potential customer reading a traditional newspaper ad does not have the ability to click a mouse and buy your product or service immediately. Offline marketing involves more time and money to convert a shopper into a sale.Online ads allow direct response. Consumers can click to learn more about a product, sign up for a newsletter or RSS feed, or buy right then and there. This will in turn create a database for you, which, with email marketing, will allow you to reach people who have already expressed an interest in your product or service. And online marketing allows you to sell to anyone, anywhere and at any time. You’re not restricted by time, geography and location considerations.Internet marketing includes strategies such as search engine optimization (SEO), pay per click marketing (PPC), article marketing, blog marketing, online brandcasting, social media marketing and many more interactive marketing services.While these strategies may seem daunting at first, with a little research, you can use some of these tools to help you optimize your website and increase web traffic. Or, if you have it in your budget, there are companies that specialize in many SEO services.There are many benefits to both online and offline marketing. A mix of the two might be just what your business needs to grow.
Alternative health in its simplest form is natural healing.
Using nature’s resources to cure the ills and diseases
that plague our society. Relieving pain without using toxic
drugs is the best result when one chooses alternative health
solutions. Alternative health may be answer to the problem of increased
medical costs.Dr. Pelzer, in his book ‘The Health Revolution states”Approximately one seventh of the U.S. economy, about $1.5 trillion,
is devoted to what is erroneously called the ‘healthcare’ business.
Healthcare is a misnomer, as this one seventh of the economy is really
devoted to the sickness business – defined in the dictionary as ‘ill
health, illness, a disordered, weakened, or unsound condition, or a
specific disease.’Changing our health when we change our choices is the first step to
achieving optimum health. Some alternative health techniques include
massage, acupuncture, nutrition, therapy, aromatherapy and stress
management.Practitioners in the field of alternative health suggest, that our
mind is sick if our body has disease. Getting the body in balance
with the mind and spirit is the second but very important step to
achieving optimum health and vitality.Alternative health is more than eating organic vegetables, taking
vitamin supplements or joining a yoga class. Alternative health is
a calm state of mind that nourishes the body and the soul. Choosing
alternative health does not negate the advances of traditional
medicine.People who choose to follow the lifestyle have little
need for traditional medicine. What alternative health offers
is the opportunity for the individual to direct their own life
choices toward a lifestyle that promotes robust health.The third step to reaching optimum health is body awareness..
Alternative health Sickness in the body is usually a symptom of
an imbalance. Become aware of the body in order to get the three
areas in harmony. Alternative health trains the client to find
a bonding of the physical, emotional and spiritual.The Alternative health lifestyle can be combined with other positive
healthful endeavors but the basic doctrine of alternative health
involve holistic nutrition, holistic healing and Accupunture.Holistic Nutrition is all about foods that nourish the body.
Our food choices affect how we feel, how we look and our health
quotient. The choices we make now will affect our well-being for
many years to come. The goal is to nourish the bodies for optimal
healthHolistic Healing or AcupunctureHerbs, exercise, nutrition, massage, were the primary tools of
the Chinese physician a thousand years ago The Chinese doctors
could identify and prescribe
therapeutic responses for the whole
range of human ailments.What we call alternative health today is really a recreation of
Ancient Chinese medicine that is over 3000 years old.The body responds almost instantly to alternative health methods.
When the nutritional requirements of the body are supplied, there
is an instant increase in the feeling of well being and vitality.
With the addition of nutritional supplementation and herbal
augmentation where warranted, the body can reverse the disease
process.With surveillance and correction, the remission of some symptoms
are alleviated. The body starts to heal itself and a reversal of
negative symptoms is observed. The body is quick to respond to
alternative medicine therapy.Taking responsibility for our health is the end result to
alternative health involvement. We observe and become aware of
the messages that the body send. We respond To these messages
by augmenting our diets, becoming more aware of what our
Bodies need . We learn and educate our minds and our bodies
to work together to rid the body of the negative inputs.We become proactive to provide the body the herbs of nature to
speed the way to health, healing and harmony.